Transform Uniqlo’s London flagship store with a bespoke, innovative articulation of their AIRism product range.
How we did it
Working closely with creative agency Anyways, we built bespoke displays instore and for their shop windows.
Fans within acrylic display cases provided airflow to spin pinwheels, race balls around and inflate parachutes.
Four large enclosures were also built with large fans, made to appear like they’re floating in midair. These fans circulate air, making the balloons playfully dance, all representing air molecules.
Each enclosure was an individually built lightbox, laser cut with a clear acrylic face enhancing the visual impact.