The Brief
Transform Uniqlo’s London flagship store with a bespoke build to promote their “HEATTECH range”
How we did it
Working closely with creative agency Anyways creative, we built a bespoke, immersive retail experience, taking the customer on a journey through the clothing brands synonymous Heattech technology, all shown through colour, light and warmth.
The stores main wall was a multi-layered and multicoloured acrylic light display. Combinations of fluorescent and neon lighting, inside a slim matt black casing set off the lights. Each of the tables were encased with neon acrylic covers layered on to print mounted paneling.
The shop window display is comprised of hundreds of individual neon acrylic pieces. These were intricately designed to slot together and carefully entwined with neon lighting, finished off with a bespoke printed panel walling.